MOVO is – or at least should be – everyone’s favorite, non-judgmental wine spritzer brand.
The Idea: On a Valentine’s Day after the loneliest of the lonely years, we’re all gonna be tempted to send a text we might regret to an ex.
So, to give people the support they need, we encouraged them to text MOVO instead – and gave them free wine when they did.
AD: Gideon Virgadamo
To launch the activation, we made a PR push and announced the promotion on MOVO’s Instagram Story. For that, I had fun writing a love poem and imaginging some extra-cringy texts for a tap & hold game.