Foot Locker

Observation: People who play sports are often judged or discriminated against because of who they are.

Insight: Sports are an equalizer.

Idea: The track, trail, and court don’t care who runs or plays on them – they treat everyone the same.

AD: Aimee Lee

The trail doesn’t care who runs on it.
The court doesn’t care who plays on it.
The track doesn’t care who runs in its lanes.