Microsoft’s CEO was seeing a bunch of people use Excel in interesting ways. They were doing more than just budgeting — they’re organizing every detail of their fantasy football team, they’re even making fine art.
So they asked, could we do anything with that? And oh yeah, can you do it with $0 to spend?
We answered that question with another question:
Can you create...everything in Excel?
ADs: Bethaney Hawrysio, Hayley Perry Sanchez
Agency: VML Seattle
We launched this campaign on Spreadsheet Day. And as made-up holidays go, it’s pretty sincere. An Excel fan decided that there should be a day dedicated to spreadsheets, and after polling her readers on the best date to celebrate, they settled on October 17th.
So we celebrated with a spreadsheet party.
And don’t worry, we cleaned up after ourselves, too.
We also made posts that showcased the features of Excel that genuinely make it a great party-planning app.
In all, we were able to deliver an entire campaign of creative made in a spreadsheet app, proving that you can Excel @ Everything.