2025 was an interesting year for the stock market, and we wanted to put out a video that would recap all the things we learned from it.
A lot of the time, market trends are more connected than they seem at first, so we wanted a concept that felt like one cohesive arc, rather than a few vignettes. We achieved this by using match cuts to transition between scenes.
I wrote the script, provided direction during the shoot, and helped guide the post-production process. This wasn’t a project we were briefed on, so my team also presented the idea proactively to creative leadership, selling it strategically and conceptually.